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"... an interesting, experimental mix that demonstrates how Poppy has grown over the years. Since it blends so many different genres, this album just might have a song for everyone, so it’s definitely worth a listen." - The Associated Press American singer-songwriter Poppy releases her fifth studio album Zig. The album is at once tender and tough, filled with bold, electronic beats, deep metal rock riffs reminiscent of early 90s industrial. Recorded with producer Ali Payami, and her long term collaborative partner Simon Wilcox the three of them made an album that is both from the heart and creatively significant. Finding inspiration for the album from music that has resonated with her since a child – Talking Heads, Tom Tom Club, Blondie, Gary Numan, and Bowie, as well as semi-anonymous electro-pioneer Burial and English DJ Blawan, creating the album was a tight process representative of a singular chapter. “I learned a lot about myself [making it],” she says, “and I feel like that is represented. Now I’ve been with the music for an amount of time, when I listen back I can have a little more clarity than I had in the moment.” “Making ZIG – we made well over 40 songs, and I selected the ones I kept coming back to. Ali is so inspiring and so quick, and Simon and I turn our phone calls into songs. We would finish one, listen back and say “lets make another”. Eventually whittling the album down to just 11 tracks, she worked between her four different journals (organised for different ideas) but just as often started with a riff or chord progression – she plays both guitar and bass. “I’ll come in with a skeleton and we piece it together. I feel the need to make sense of my own code, in an effort to understand myself.”